Recently, Microsoft announced strong gains for its first quarter, having what some called an exceptional quarter. While sales for the company’s computers were up, the company is seeing a return on some of the products it has branched out into in recent years.
The report shows a record gain for the company. According to compilations bys Thomson Reuters, Microsoft delivered $5.41 billion in net income. That’s a 50 percent increase over the same quarter a year ago. While Wall Street analysts estimated shares at 55 cents, they actually earned 62 cents. Overall, the company’s revenue should grow 25 percent.
What’s behind Microsoft’s success? For starters, the company was success in tapping into the gaming industry with the Xbox gaming console and games. It’s also seeing success with its smartphones devices, which are really miniature laptops with the dual purpose of being a phone.
The increased sales will allow the company to diversify into other areas, such as Internet search and software for smartphones. Currently, Microsoft offers a fraction of the apps of its top competitors, which consumers definitely take into consider when shopping for a new phone.
In October, Microsoft released its latest software for its smartphone. The Windows Phone 7 is getting great reviews and shows the strides Microsoft will take to capture its fair share of the market. Microsoft also made a deal with Facebook to boost its search engine, Bing. When users like a certain product, company or organization on Facebook, Bing will include the recommendations in its search results.
Of course, Microsoft won’t stop there. It also made a deal with a subsidiary of Alibaba to host shopping searches for Taoboa.com on Bing. And its corporate sales are going strong. All in all, there’s only one sure bet about Microsoft: It’s going to keep fighting to maintain its place as a computing giant.