June 19, 2013

Computer Criminals Moving to Other Search Engines besides Google

Google has cut the number of malicious hackers that attack users of their search engine almost by half. These hackers are not going to competitor search engines like Bing, Yahoo! and Twitter.

At the end of December, hackers targeted Google 38% of the title; however, Google accounted for almost 70% of these attacks back in June. Google has increased its security even as the number of attacks has increased.  The competitors have also noticed an increase in malware attacks as well. These criminals had placed 30% of their software on the Yahoo search engine which is up by 18% from those in June. The Bing search engine accounted for 24% which was an increase of 12% since June; Twitter has had an increase from 1% to 8% in malicious attacks over the same time frame.

In order to lower the number of malware attacks, Google has improved itself security cleaning; the company is being more aggressive with identifying and scrubbing attempts to prevent search-poisoning. Originally, if you stayed away from porn sites and other illegal or suspicious websites, you could avoid worms, Trojans, viruses, and other types of malware. Now, the cyber-thieves are infecting the search engine results which make it more difficult to avoid these dangerous programs.

Studies have shown that 1 out of every 3 popular search terms could produce results that lead to malicious codes. Once the code is on your computer, hackers can look around for important information on your computer like bank account information, Social Security numbers, tax information and other financial data. Once infected, your computer can also be used in other scams by the hackers – without your knowledge.

Security companies are working on more anti-virus programs but search engine organizations are trying to shift the focus to these types of malware. The rival companies are even sharing information with each other to better determine ways to defeat the hackers.

How Google Helps Business

There are a lot of ways that businesses are cutting costs in the workplace. From payroll deductions to finding a different distributor for office supplies, there isn’t anything a company won’t do. So when you say the word “Google” many people think of the worlds most advanced search engine, but what people don’t think about is that Google is the best way a company can save money.

It’s not secret that most companies are on the computer these days. Even if they have a physical location to sell their goods and services, there is still enough to do that being on the computer is a must in the business world. Google is saving companies a ton of money when it comes to the interoffice workings. Here are just a few of those ways:

Many companies are reluctant to use Microsoft Office because of the cost of having it installed on the computer. There are a similar number of companies that are reluctant to have Open Office installed because there is no real networking function between documents. They are employing the use of Googledocs because of it’s ability to be worked on by a large number of people within a network. They are also looking to use it because of the ability it possess’s to be done at zero cost to the company. The software is provided and there is no need for any other process.

Companies using this can create a series of documents and those documents be shared within a group of users. By creating a giant google account, users can log into the system and add to an existing document. This is a tremendous way for a group of people to improve upon the document. These ways are becoming the norm in the normal office setting and it’s part of the reason why there are so many people who have embraced all that Google can do for them and their small business.

More Ways Google Helps Businesses

Google has been known the world over as one of the best search engines anywhere in the world. It’s one of the biggest companies and it’s wide array of products are used by millions of users every single day. What some don’t know is that Google is becoming a leader in the field of the small business and with good reason. For one, Google doesn’t cost anything to operate, beyond the Internet connection. The other thing is that Google can be connected on a network without ever having to set a network up. Small businesses in particular are finding out that Google just might be the best bet their company has ever made.

The first thing that companies install is the Google Chrome browser. There are a lot of web browsers available but very few are as good or as clean as Google chrome. It doesn’t have adware on it, and it isn’t cluttered with useless icons that make the screen look too busy. It’s simple. It can be used for anything and it has an integrated search bar in the web address bar. Companies like the clean look of it and are making it the web browser of choice for their office.

Next they implement the use of the Google Calendar. This calendar has a great function for syncing multiple calendars. If the offices have several work production or payroll schedules to coordinate, this can be a great way to do it. Every user must fill out their calendar and their schedules and open it up to the main office schedule. Then once everyone has done this there will be a great opportunity for many of the people in the office to get a look and see what is going on when it comes to the overall office workflow.

Google is making work simple and more cost effective. It’s not something that small businesses are ignoring. They are taking advantage of this everyday.

Android Gets Set to Release 2.3 Gingerbread

Android Market
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Everyone knows the real power of smartphones comes from the applications available to download on the devices. When it comes to offering these apps, the Android market far exceeds the competition, making Motorola’s Droid phones an in-demand product. Of course, that doesn’t mean that the phone can be just any old phone. People expect their cell phones to work as well as possible. After all, nobody likes to spend a hundred dollars or more on a phone and have it fail to live up to expectations.

While Android keeps the market packed with fun applications, developers have to constantly work to offer new products and to update old ones. The same is true for cell phone manufacturers. Consider the Gingerbread for the Motorola Droid 2. This product has been getting a lot of hype because of it promises to fix some of the major issues with the original design. While people expected Verizon to roll out the update, it appears the update may not be quite what everyone was expecting.

Despite this, the upgrades will make some well-needed improvements. Users who upgrade to the new Gingerbread will see improved battery life, better screen response, a more sensitive proximity sensor, a weather widget that automatically shifts from portrait to landscape, better notifications, easier set up, improved email syncing, improved sound, help center, better GPS tracking. Users will also be able to use Gallery photos to identify callers. As an added enhancement, individuals will be able to transfer all the phone’s contacts to the SD card.

The Gingerbread 2.3 is already released, but more user reviews will need to come in before people can determine whether the phone is enough of an upgrade to make it worth the investment. If not, it may be better to skip this version and wait for the next upgrade.

Would Google’s Purchase of ITA Software Hurt Microsoft?

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In recent weeks, Microsoft has been boasting strong revenue while promote its current strategies to regain a larger section of the market in everything from Internet browsers to smartphones. The company seems to be on the rebound from the years when it was a little slow in upgrading its systems, which left room for competitors to step in. Still, a new announcement from Google seems to have Microsoft on edge.

Google has already dipped its business into Microsoft’s waters by releasing it own browser Chrome. Not to mention the amount of traffic Google’s search pulls over Bing. Now, it appears Google wants a bigger chunk of the market because it announced it plans to purchase ITA Software in a $700 million transaction.

The announcement immediately brought the other software and web giants out to play, namely Microsoft, Kayak, and Expedia. Together, they hope to stop the transaction. The main opposing coalition actually doesn’t have Microsoft’s name on it, leading many to question whether the company is staying in the background while trying to maneuver things to its favor. FairSearch.org is going to bat to try to keep Google from completing its purchase.

While Microsoft has not put its name on the coalition, it is speaking out against the acquisition, specifically to the U.S. Department of Justice. The department is looking at the deal due to competitive concerns. Google already has the second highest Internet traffic on the web, second only to an ISP provider, so in all actuality, this acquisition could be another nail in Microsoft’s coffin.

But people would be remiss to think that this would put Microsoft out of the game. The company continues to diversify and is having success with its new lines and products. Of course, it wouldn’t hurt Microsoft if Google were unable to complete the transaction.

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Will Google’s Cloud Take Down Linux and Other Operating Systems?

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Google’s got its head in the cloud. You might think this means in the literal sense as Google moved up to take the second place for the most Internet traffic (second behind an ISP provider). But that’s not what it means. Google is making a move to enter the cloud computing game.

Cloud computing is an old form of computing with a new take on it. Think about applications like Yahoo mail or Google mail. You don’t have to download any software on your computer in order to access and use your email programs with these companies. Instead, they host everything you need and you simply log on to use the programs. Well, that’s cloud computing at its most basic form.

Now, expand that by several times. Consider tossing the hard drive out the window. Say goodbye to Linux, Microsoft, and Mac. Is this possible? Some think that Google may be able to convince consumers that it is. If everything you needed happened to be in one cloud, why couldn’t you ditch the hard drive? While you’re at it, you can store files, access applications, and manage all aspects of your life in the cloud. Just think how much faster your computer would be if it didn’t have to search through old files and clogged registries.

Google’s cloud computing system will piggyback off another successful Google tool, its Internet browser Chrome. The cloud operating system will operate under the name Chrome OS. According to Google, there’s no reason not to make a switch to the cloud. The current operating systems relied on hard drives because technology wasn’t at the point it is now.

Most computers won’t be able to take advantage of cloud computing at this point in time, but Google expects the next versions of computers to begin backing off on hard drive programs and downloaded software as more and more companies develop clouds.

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Microsoft Funds the War Against Linux

BEIJING, CHINA-OCTOBER 23: Simon Leung, Micros...
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Microsoft isn’t exactly the most reputable company. Sure, they provide a lot of very functional hardware (such as the Xbox 360). They even have some software that isn’t buggy all of the time. However, rumors have always flown about Microsoft’s business tactics. Most recently, revelations about an anti-Google push by Microsoft has heightened this poor reputation; something that could be much more easily ignored if they hadn’t done the same thing to Linux back in 2003. It was in the 2003 legal proceedings against Linux from the SCO Group that this revelation occurred. No, the SCO Group isn’t Microsoft. What the SCO Group IS, however, is funded by the Larkspur Investment Group. And who was one of the top investors in Larkspur at the time? Of course, none other than Microsoft. What this meant was, directly or indirectly, the Windows making giant was applying legal pressure to a competitor while under the guise of another company. Of course, Larkspur denied that Microsoft’s funds motivated any of the actions of the SCO Group, or that SCO Group’s proceedings had any impact on the investments from MS. The idea was that the two companies were completely unrelated. It was in October that a memo was leaked revealing that this was simply not the case. The SCO Group and Microsoft were quite soundly in cahoots over software and hardware decisions, working and communicating intensively on a number of projects. Shortly after the memo was written, further funding was granted to SCO, a chunk of which was used to continue the assault on Linux. Is Microsoft trying to do the same thing to Google? Maybe. Three companies are currently in early stage legal proceedings against Google, claiming that their sites are being ranked poorly on the search engine due to the fact that they have competitor related websites. The fact that these proceedings are related to Microsoft owned companies make the allegations suspicious. Beyond suspicious, however, the accusations show a dark underbelly to Microsoft’s business tactics: if you can’t be better than them, sue them.

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